The event management industry is ever growing and changing. Each day sees new groups popping up, and more new competition. When there are so many organizations out there that sell the same services, it becomes imperative for you to focus your effort and resources on selling your event ideas so that they impress potential customers. Your edge over your competition will stem from your ability to defend your plans, highlight your best work, and convince the customer that your plan is what they need. Below, we list a few tactics that you can employ to enhance your pitch and to make sure your ideas cut.
USING HOOKS: A hook is necessarily an opening statement or question that is quirky or different enough to jolt the audience and gain their attention. Most presentations for pitching ideas come with a time limit, and it is up to you to figure out how to retain their care for the entire duration. If you have only 15-20 minutes to pitch your ideas, you’ll want to have their attention for every minute of it and impress them as much as you can. Typical hook statements can include questions, jokes, puns, shocking news or information, current events, or famous quotes and words. If the audience is faced with something that they weren’t expecting, they are more likely to pay attention for the next few minutes in the hopes of finding more such information. Mostly, your job at the start of your presentation should be to catch your audience’s attention and hold on to it until you have finished.
VISUAL PRESENTATION: Most events will require you to put together a visual presentation or examples so that the customer can better understand the plans you are pitching to them. Irrespective of how long or elaborate your performance is, you will have to make it attractive so that the audience stays interested. Start with a good title, which grabs their attention. A clever title will improve how your audience thinks of you before you have even started speaking. Putting the date, your name, or your company’s name is usually entirely unnecessary for the first slide since these are not things the viewer will care about. Leave those for the end, and preferably emphasis company name only at the end so that they remember it for a more extended period.
Moreover, try to keep your presentation more visual than text-based since nobody reads and processes large chunks of content during a presentation. Photographs, pie charts, graphs, sketches, and videos are a better option. Your pitch should succeed in forming a clear image in the viewer’s head of what they can expect their event to look like if they do employ you. Paint a strong picture with plenty of visual support so that they can familiarize with your plans. Also, make sure your presentation sticks to the time limit you have been given.
STORIES: Before you even begin preparing your pitch, understand the nature of the event and the people who will be involved in it. Most events have a story, and it will help your pitch if you can figure out the best way to represent that story. If you have worked in the industry for a while, you may even have similar events that you can speak about. People relate and understand things better when they are given anecdotes or previous experience which they can relate to. Stories and experiences can also be a great way to tie together the different elements of your presentation and leave your viewers feeling like your ideas are wholesome and well executed.
The way you end your pitch can also be a deciding factor for how your audience reacts to it. End with open-ended questions that they will be more likely to answer than a simple yes or no. Similarly, make sure to end with sharp points in favor of your plan since this is what they will remember the most.
Hopefully, this has helped get you started on pitching your grand ideas to the world. Do let us know how it turns out! Good luck!