Business networking events involve bringing entrepreneurs together who give and take advice and speak of their experiences. The primary aim with such events is creating an impactful and curated environment that stimulates good conversation and interactions. Here are some tips to get you started:
The topic for the event must be one that attracts the right audience. You’ll have to do your research to find out what people are focusing on today, make conversation, understand the topics in depth, and identify things that can spark interest. It pays off if you invest a little time in understanding these conversations yourself and coming up with topics and sub-topics that you think will be good for the environment you are aiming to create.
Keep things fresh, new and interesting, and try to stay away from any cliché or overused topics that might pop into your head immediately. The main topics you introduce will decide how the entire event proceeds and the type of audience you gather. Specific topics may be vast enough to have several different discussions within them, and you should explore all your options. Make sure you stay away from things which may start arguments, fights, or hurt any specific sentiments.
Make sure you have a venue that is easy to locate and has more classy energy to it. Parking will be necessary, as will good access. Try to get a venue that can comfortably accommodate the number of people expected, and has minimal chances of going wrong. Comfort is essential, and people should have enough space to move around and make conversation. A cramped venue, or one that has bad energy, is more prone to failure overall and reflects poorly on the event.
Since we live in the age of technology, it makes sense to incorporate it to the highest possible extent into your event. This is, in itself, a mark of the progress which the event has made, and the sort of crowd that you can expect. Technology can include applications for making the communication process easier, apps to register, and a number of methods that are more environmentally friendly, and less time consuming than using paper and pen. Participants of the event can be encouraged to check-in online and have access to all the people present at the venue so that they can map their interactions.
This can also extend to making sure that the connections which are formed have the potential to become long term through email chains, newsletters, and communication threads. There are some things to keep in mind when working with technology, as there will also be those who may be uncomfortable or less prone to dealing with it regularly. Ensuring a system that benefits everyone and having alternatives in place is ideal for ensuring that the entire event proceeds smoothly.
As an event planner, your most significant learning happens during and after an event as this is when you will understand where you have succeeded or failed. Do not fret about asking for advice, and feedback about the event to those attending. It will help you gauge your own proficiency and decide which elements have been successful and which ones need to be removed. Future events will benefit greatly from getting this knowledge.
Some event planners make the mistake of not bothering enough about an event while it is in progress or after their initial set up has been completed. Keep in mind that these events are a learning experience and you may generate new ideas, or meet new people who are relevant to your field. The best thing about organizing events involving interaction and a social crowd is that you, as the person handling the event, stand to gain connections and contacts that may come in handy at a later date.
Hopefully, this is enough to get you started with setting up your highly functional networking event. Ensure that all things are in place, and everything is meticulously set up, and you will soon be on your way to a great interactive session. Good luck!